Xbox.com - Halloween 2011
- October - 2011
A halloween marketing campaign for Xbox.com EMEA, the 'hellevator' has been one of my biggest and most ambitious .net projects which helped me gain valuable Xaml experience.
For Xbox.com's Halloween marketing campaign, I helped build their Silverlight Halloween experience (called the 'Hellevator').
The experience itself was very hardcore, horror driven, and took the user on a series of floors (each floor showcasing a particular product range).
My role within the project was the building of the different screens (floors) of the micro-site. Taking the user from the loading animation and into a dark room. Where the user would receive 'jump scare' experiences from unpredictable mouse interactions.
The user was then presented with the product ranges on offer complete with hover animations on mouseover.
Floors would feature a custom video player embedded in each scene which would play trailers for the products.
The Halloween experience was a large project, but a great showcase for what could be achieved in Silverlight. With the large trailers and image assets needed to be loaded in time (including localization), performance and compression was a key element (loading assets on demand rather than being bundled as part of the Silverlight app).